Mellow Yellow

Mellow Yellow, originally uploaded by bang*.

Day 63 / 365

Yellow – Colour Week.
I’m loving the natural vignette I get from the 35mm lens. People go all crazy about corner shading and sharpness and all that jazz. Me, I like some character. If I don’t want it, I can easily lens correct it away in post production. This one had a slight four corner burn added too just to enhance it a little. Maybe a tad over done for some but as I say I like the bright centre.
So I thought I’d add a little note of use of colour in photographs to enforce, invoke or enhance emotion. Here’s a little something on the colour yellow seeing as that’s todays choice;

Yellow is the color of sunshine. It’s associated with joy, happiness, intellect, and energy.

Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy. Yellow is often associated with food. Bright, pure yellow is an attention getter, which is the reason taxicabs are painted this color. When overused, yellow may have a disturbing effect; it is known that babies cry more in yellow rooms. Yellow is seen before other colors when placed against black; this combination is often used to issue a warning. In heraldry, yellow indicates honor and loyalty. Later the meaning of yellow was connected with cowardice.

Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children’s products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, ‘childish’ color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes. Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

That’s basic colour theory for the use of the colour yellow. Interesting stuff for photographers (or any visual artist). Knowing how colour works and the effect it has on the human mind can produce some very emotive images with huge visual impact. Wanting to know a little more on other colours? Here’s the website I pulled it from.
On the flip side though, the incorrect or over use of colour has the very opposite effect (more often than not the colour used here is red, don’t know why it just seems to be that way.)

So colour is just another tool in the visual artists arsenal, lets not forget that some of the most compelling photographs created are often black & white.

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